Campaign Analysis

Knowing which marketing efforts are generating increased business from existing customers and bringing new customers in the door is a major asset. When you can distinguish the worthwhile efforts from the ineffective ones, you can maximize your marketing budget and reach a larger, more targeted audience. Oncontact's customer relationship management (CRM) application provides you with the tools to analyze and measure your marketing initiatives. Oncontact's CRM system lets users:

• Monitor marketing initiatives, such as trade shows and email, fax, mail and call center campaigns, to determine how many leads and sales resulted from each.
• Calculate the gross sales that each campaign generated.
• Track the cost expended to obtain each response, lead and sale.
• Calculate total campaign costs.
• Create comprehensive reports to illustrate the results of each campaign.

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